Union Minister of Women and Child Development Smt Maneka Sanjay Gandhi launched the IAP HealthPhone programme in New Delhi today. The IAP HealthPhone programme is the world’s largest digital mass education programme for addressing the malnutrition in women and children. This programme is launched by the Indian Academy of Pediatrics (IAP) in partnership with the Ministry of Women and Child Development, UNICEF and supported by Vodafone India. This programme aims to tackle the challenge of malnutrition in mothers and children across India. Speaking on the occasion, Mrs Maneka Sanjay Gandhi said that it is an innovative initiative that will reach out to the masses specially the rural females. She said that the idea of paying an incentive for watching these videos is really unique and encouraging. She hoped that will make a difference in generating awareness about the issues related to health and malnutrition at a large scale.
About IAP HealthPhone programme: IAP HealthPhone is a public-partnership initiative that leverages the increasing penetration of mobile phones in the country to educate over 6 million girls and women between 13 and 35 years of age and their families on better health and nutrition practices by 2018. The programme will achieve its objectives by widely promoting and distributing four re-edited videos from the Poshan (nutritional videos) series, jointly produced by Ministry of Women and Child Development and UNICEF in 18 Indian languages. The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notably enhance nutritiona levels.
The programme will achieve its objectives by widely promoting and distributing four re-edited videos from the Poshan series, jointly produced by MWCD and UNICEF in 18 Indian languages. The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notable enhance nutrition levels.
The programme will achieve its objectives by widely promoting and distributing four re-edited videos from the Poshan series, jointly produced by MWCD and UNICEF in 18 Indian languages. The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notable enhance nutrition levels.
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