NITI Aayog announces launch of the schemes - Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana - for incentivising digital payment on 15th December 2016. The primary aim of these schemes is to incentivize digital transactions so that electronic payments are adopted by all sections of the society. It has been designed keeping in mind all sections of the society and their usage patterns. For instance, the poorest of poor will be eligible for rewards by using USSD. People in village and rural areas can participate in this scheme through AEPS.
Digi-धन Vyapar Yojana[ Merchants]:
1. Prizes for Merchants for all digital transactions conducted at Merchant establishments.
2. Weekly prizes worth Rs. 50,000, Rs 5,000 and Rs. 2,500
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