NITI Aayog announces launch of the schemes - Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana - for incentivising digital payment on 15th December 2016. The primary aim of these schemes is to incentivize digital transactions so that electronic payments are adopted by all sections of the society. It has been designed keeping in mind all sections of the society and their usage patterns. For instance, the poorest of poor will be eligible for rewards by using USSD. People in village and rural areas can participate in this scheme through AEPS.
Lucky Grahak Yojana [Consumers]:
i. Daily reward of Rs 1000 to be given to 15,000 lucky Consumers for a period of 100 days;
ii. Weekly prizes worth Rs 1 lakh, Rs 10,000 and Rs. 5000 for Consumers who use the alternate modes of digital Payments.
This will include all forms of transactions viz. UPI, USSD, AEPS and RuPay Cards but will for the time being exclude transactions through Private Credit Cards and Digital Wallets.
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